This weekend being the last before Christmas, you'll want to promote any last-minute gift ideas to your customers.
Gift cards, in-store pickup, digital delivery, or overnight shipping will be the key points to mention.
There's still plenty of time to end the year strong.
And if you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.