Last day of the year.
While not much will change in reality, there's a perception of a clean slate starting tomorrow.
But today still matters.
Even if your store isn't open today, customers can still shop around, place orders, or recommend your product to their friends.
And there's always something to do, especially with the messes the holiday rushes tend to leave behind.
If you can, take stock of where things are at and start putting things back in order.
Even if it's just a little bit, it'll help get the new year started on the right foot.
I've been doing a little bit of that all month for my Shopify apps. Nothing to write home about but the code is a bit cleaner now which will make 2021's plans easier to implement.