To dig up, or not to dig up?

A few days after I planted our first hazelnut tree, we found a flaw in the layout of the yard we had planned.

Meaning that tree that just started to get settled-in needed to be dug up and moved a couple of feet to the left.

But because we have a rough plan, we were able to brainstorm another layout that will keep that tree where it is.

If we didn't have a plan, I'd end up digging up that tree and risk losing it or I would have an extra tree and a gap once the other trees were planted.

A lot of the store planning I talk about is to get you thinking through what you could do. If something happens that messes up your plan, you can adapt it and keep moving forward.

And 2020 sure has brought buckets full of change.

Remember making plans for your store can help adapt to changes, even if you have to throw away parts of the plan.

One of the best plans to build a sustainable store starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.

Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of throwing darts at the wall.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

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