No April Fools Day jokes from me this year.
I got burned out on bad April Fools Day jokes years ago. I can still appreciate a good one but the amount of effort to setup a really great one is too expensive.
I'd rather mess with people the other 364 days out of the year when they least suspect it.
But depending on your customers and audience, they might appreciate a good joke or two today.
Just remember to be laughing with them or laughing at yourself, don't be laughing at them.
Learning more about your customers' humor and behavior is a worthwhile investment.
If you can predict how they'll respond, you can better adapt your marketing and messaging to reach them at the perfect time.
Repeat Customer Insights can help you look at their buying behavior and understand when they buy (and buy again).
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.