To joke, or not to joke, that is the question

No April Fools Day jokes from me this year.

I got burned out on bad April Fools Day jokes years ago. I can still appreciate a good one but the amount of effort to setup a really great one is too expensive.

I'd rather mess with people the other 364 days out of the year when they least suspect it.

But depending on your customers and audience, they might appreciate a good joke or two today.

Just remember to be laughing with them or laughing at yourself, don't be laughing at them.

Learning more about your customers' humor and behavior is a worthwhile investment.

If you can predict how they'll respond, you can better adapt your marketing and messaging to reach them at the perfect time.

Repeat Customer Insights can help you look at their buying behavior and understand when they buy (and buy again).

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

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