Today's tiny tip is a short one: today won't make or break your holiday season.
Even if everything goes wrong (or right), you still have plenty of time to change the outcome of the year.
Do your best and help your team to do their best, but try to take today as it comes. Good or bad.
There's always tomorrow.
Directive: Black Friday performance doesn't make or break your season.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.