While you're working on customer retention, tracking your Repeat Purchase Rate is key.
The Repeat Purchase Rate measures how many customers come back for at least a second purchase. A rate of 0% means no one comes back, 50% means half of your customers come back, etc.
The whole point of retention is to keep customers ordering. Before that can happen, they have to place their second order and overcome that roadblock.
By monitoring your Repeat Purchase Rate as you work on retention, you can see your work improving your store (or harming it).
This metric moves very slowly so even a 0.01% improvement is something to be happy about. That's why Repeat Customer Insights tracks Repeat Purchase Rate to two decimal places.
Over-time as more customers see your retention changes, that'll increase the rate. That 0.01% improvement today might end up a 1-2% improvement in the long-term which adds up.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.