Using personal outreach to build new customer loyalty

Too many Shopify stores jump right into automation because that’s what the big stores use.

They then skip over many things that can’t be automated easily but could produce amazing results for them at their current stage of business.

One tactic for customer loyalty that can do wonders as a smaller store is to personally reach out to each new customer.

This can be an simple as a personalized email thanking them for their purchase.

Or as elaborate as a custom video you record and share with them.

To make this work you’ll want to invest a little bit of time. How much will depend on your order value and volume. Ideally you’ll want to pick something that would only take an hour of your day to go through the day’s orders.

Even though it can’t be automated directly, this can scale quite a bit. You can spread out the work to different members of your team. Or automate the collection of the customers to thank into a report, saving you time going through the data.

Gestures like this can build up the relationships with each customer and give them a positive experience with your store. Over time that’ll translate into a better and more responsive customer base.

Repeat Customer Insights is an easy way to get a detailed look at your customer behavior and can help you find which customers to contact.

Eric Davis

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