Sometimes customers aren’t sure which product they should order, no matter how much information you give them.
I had this happen when I ordered a new running nutrition mix. Did I want unflavored, lemon/lime, orange, or berry flavor? Berry might be good but how berry is berry? Too-berry?
Luckily the company made this easy for me, they sold a variety product that included single servings of all of the flavors. I ordered that, tried each flavor, and then came back and ordered the regular-sized mix.
You can create these variety packs for a wide range of products. Really, any kind of consumable or replenishment product could have a variety pack created for it.
With just a bit of packaging and setup in Shopify you can start helping those undecided customers to buy.
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