Sometimes customers aren't sure which product they should order, no matter how much information you give them.
I had this happen when I ordered a new running nutrition mix. Did I want unflavored, lemon/lime, orange, or berry flavor? Berry might be good but how berry is berry? Too-berry?
Luckily the company made this easy for me, they sold a variety product that included single servings of all of the flavors. I ordered that, tried each flavor, and then came back and ordered the regular-sized mix.
You can create these variety packs for a wide range of products. Really, any kind of consumable or replenishment product could have a variety pack created for it.
With just a bit of packaging and setup in Shopify you can start helping those undecided customers to buy.
Are you struggling to grow your repeat purchases because your customers are defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.