One of the primary functions of your business should be to keep customers you've already won.
Existing customers are easier to entice to buy again (e.g. 27% vs 3% conversion rates), they spend more, and you've already built-up some measure of trust with them.
Every week you need to be thinking of how you're going to improve your relationship with them. It could be simple like an email newsletter for customers-only. It could be part of a 34 component retention and loyalty system. Use whatever you can based on your business resources.
But at least every week you should do something to keep them interested in your store and products.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your repeat customer behavior.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.