When is your Shopify store sending too much email?

I was emailing with a customer about email marketing and how much is too much:

Do you have any opinions on how much is too much email? I mean, won't customers feel that you are being pushy if you email them too much?

It all depends on your subscribers and email content.

Jilt has a pretty good summary of a lot of studies, the one I like is from Zettasphere which showed 6 emails a week was optimal based on their data. They also give you a way to figure out the best option for you, but it'll require a large list.

But the vast majority of stores (and small businesses) don't send enough emails. Very few stores are are sending too much email.

You'll start to get negative responses when you're gone over into the pushy category. If you start seeing 0.5% to 1% of people complaining, you're probably doing too much or your content is causing problems.

That's complaints though, not unsubscribes. Unsubscribes just show you people aren't interested, don't intend to buy, or are trying to manage their own email.

Are your customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.

It comes with a 14-day free trial so you can see how it works and get some ideas right away.

Eric Davis

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

Learn more

Topics: Email marketing

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.