Last weekend we moved.
Weeks of planning and hours of packing all cumulated in moving about a 1/4 mile away.
It sounds silly to put that much work into such a short move but it's already made a world of difference. Even though we now have weeks of unpacking ahead of us.
Some changes are like that.
You spend most of your time and resources preparing for The Thing, but The Thing itself is over before you know it.
Flash sales.
Media appearances.
Site launches.
That doesn't mean you shouldn't prepare. Failing to prepare puts everything at risk and you could lose the opportunity.
You just have to be comfortable with and able to laugh off the amount of prep work some things take.
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Eric Davis