Why should your customers come back to your store?

What reason are you giving customers to come back and buy again? Why should they buy from you instead of someone else?

Are you the sole manufacturer of a product that has no substitutes?

Does your product solve a pressing problem in their life?

Is the ordering process in your store an innovation in your industry (e.g. competitors don’t take online orders)?

Or do you have the lowest price?

Some of these Whys are strong and would get customers coming back and back for repeat orders.

The weaker positions can be taken at any time (e.g. lowest price war). They can’t be defended and so the marketplace wouldn’t even notice if your store disappeared.

Your uniqueness matters with repeat orders. It’s something you should be working on all the time, even if you sell commodity products (a unique voice, community, or policies can support even commodity products).

The 2020 downturn showed how easy it was for giant ecommerce stores to gobble up customers. They’ll beat you on price and selection in the long-term, so you need to figure out a better way to stand out. You can’t just spend more on ads and hope to make it.

If you’re having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that’s happening. Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Eric Davis

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