Later this month I'll be going through the garden and seeing which plants survived the winter so far.
I need to do this because my plan of what's outside doesn't match up with the reality. Some plants that should have lived through the cold have died.
This is also a good time to evaluate how your winter holiday customers behaved. Did your October/November/December customers respond how you were expecting? What campaigns and offers worked well?
That sort of thing.
In Repeat Customer Insights you can use the Cohort reports to look at new customers acquired during those months as well as how repeat customers behaved.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.