Evaluating the impacts of the winter season

Later this month I'll be going through the garden and seeing which plants survived the winter so far.

I need to do this because my plan of what's outside doesn't match up with the reality. Some plants that should have lived through the cold have died.

This is also a good time to evaluate how your winter holiday customers behaved. Did your October/November/December customers respond how you were expecting? What campaigns and offers worked well?

That sort of thing.

In Repeat Customer Insights you can use the Cohort reports to look at new customers acquired during those months as well as how repeat customers behaved.

Eric Davis

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

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Topics: Holiday marketing Cohort analysis

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