Today marks the last weekday of 2022. It's definitely been an interesting year.
As the year wraps up, this is a great time to use Repeat Customer Insights to take a snapshot of your customer base. Each month those snapshots are taken so you can look back and see how your customer behavior has changed.
This end-of-the-year snapshot is one of the most important ones to take.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.