Average Customer Purchase Latency takes the Customer Purchase Latency of a set of [customers][] and averages it.
This measures how long your customer base takes to reorder on average.
You'll want to use this to time much of your marketing and promotions, especially if you use Marketing Automation.
- New Customer Welcome Campaigns
- Order reminders
- Winback Campaigns
- Email sequences
Eric Davis
Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.