Marketing Automation

Marketing Automation is a tool and process that connects triggers your customers perform with actions.

Triggers are usually events that are important to you:

Those triggers can perform an action on the customer like:

Usually there are dozens of different triggers and actions in your tool of choice.

Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.

Eric Davis

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Topics: Glossary Marketing automation

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