Marketing Automation

Marketing Automation is a tool and process that connects triggers your customers perform with actions.

Triggers are usually events that are important to you:

Those triggers can perform an action on the customer like:

Usually there are dozens of different triggers and actions in your tool of choice.

Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.

Eric Davis

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

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Topics: Glossary Marketing automation

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