Marketing Automation

Marketing Automation is a tool and process that connects triggers your customers perform with actions.

Triggers are usually events that are important to you:

• order placed
• email link clicked
• campaign finished

Those triggers can perform an action on the customer like:

• move customer to different list
• tag customer
• send customer one-off email
• create and send coupon

Usually there are dozens of different triggers and actions in your tool of choice.

Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.

Eric Davis