Average Customer Purchase Latency

Average Customer Purchase Latency takes the Customer Purchase Latency of a set of [customers][] and averages it.

This measures how long your customer base takes to reorder on average.

You'll want to use this to time much of your marketing and promotions, especially if you use Marketing Automation.

Eric Davis

How do your products determine customer behavior

In Repeat Customer Insights the Customer First Product analysis will measure customer behavior based on the products each customer first ordered.

Learn more

Topics: Glossary Average customer purchase latency

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