Average Customer Purchase Latency

Average Customer Purchase Latency takes the Customer Purchase Latency of a set of [customers][] and averages it.

This measures how long your customer base takes to reorder on average.

You'll want to use this to time much of your marketing and promotions, especially if you use Marketing Automation.

Eric Davis

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

Learn more

Topics: Glossary Average customer purchase latency

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