Average Order Value is a metric that measures how much is spent in your orders on average. You can think of it as how much you make from each order.
It'll always be representing as a currency amount (e.g. $100) and typically higher is better.
Since it is a very easy number to calculate, it's used in a lot of other metrics.
It is typically measured in a few ways:
- for your store overall
- for a specific segment of customers, including single customers
- for a specific date
- or any other customer segment
Eric Davis
Figure out which sales channels send you the best customers
With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.