Average Order Value is a metric that measures how much is spent in your orders on average. You can think of it as how much you make from each order.
It'll always be representing as a currency amount (e.g. $100) and typically higher is better.
Since it is a very easy number to calculate, it's used in a lot of other metrics.
It is typically measured in a few ways:
- for your store overall
- for a specific segment of customers, including single customers
- for a specific date
- or any other customer segment
Eric Davis
Compare how your sales perform
Comparing sales channel performance is vital to understanding where to invest your resources. Repeat Customer Insights will analyze the channels that send you customers so you can directly compare.