A customer is a person or organization that has purchased from your store.
It is important to separate them from people who have not purchased yet. While you might treat them the same, they are merely prospective customers and cannot be measured as customers yet.
The vast majority of ecommerce customers are one-time customers who have only one order, while the rest are returning customers or repeat customers.
Eric Davis
Find your popular products with repeat customers
Some products are best for new customers while other products shine with repeat customers. Find which products your repeat customers are coming back to buy again using Repeat Customer Insights.