The Repeat Sales Rate is the percentage of your total sales from repeat customers. This is based on the order amounts (e.g. dollars), not a count of the orders (that's your Repeat Purchase Rate).
- 0% means none of your sales are from repeat customers (100% from one-time customers)
- 50% means half from each
- 100% means all of your sales are from repeat customers (0% from one-time customers)
Usually there will be a healthy rate for your industry and store that you want to stay close too. Too much means your new customer acquisition is suffering, too little means your customer loyalty is suffering. You want to find the Goldilocks zone of "just right".
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.