Repeat Sales Rate

The Repeat Sales Rate is the percentage of your total sales from repeat customers. This is based on the order amounts (e.g. dollars), not a count of the orders (that's your Repeat Purchase Rate).

Usually there will be a healthy rate for your industry and store that you want to stay close too. Too much means your new customer acquisition is suffering, too little means your customer loyalty is suffering. You want to find the Goldilocks zone of "just right".

Eric Davis

Measure your customer loyalty

Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.

Learn more

Topics: Glossary Repeat sales rate

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