The Repeat Sales Rate is the percentage of your total sales from repeat customers. This is based on the order amounts (e.g. dollars), not a count of the orders (that's your Repeat Purchase Rate).
- 0% means none of your sales are from repeat customers (100% from one-time customers)
- 50% means half from each
- 100% means all of your sales are from repeat customers (0% from one-time customers)
Usually there will be a healthy rate for your industry and store that you want to stay close too. Too much means your new customer acquisition is suffering, too little means your customer loyalty is suffering. You want to find the Goldilocks zone of "just right".
Eric Davis
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By analyzing your customers, orders, and products, Repeat Customer Insights can help find which marketing tactics attract the best customers.