Repeat Sales Rate

The Repeat Sales Rate is the percentage of your total sales from repeat customers. This is based on the order amounts (e.g. dollars), not a count of the orders (that's your Repeat Purchase Rate).

Usually there will be a healthy rate for your industry and store that you want to stay close too. Too much means your new customer acquisition is suffering, too little means your customer loyalty is suffering. You want to find the Goldilocks zone of "just right".

Eric Davis

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

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Topics: Glossary Repeat sales rate

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