Repeat Sales Rate

The Repeat Sales Rate is the percentage of your total sales from repeat customers. This is based on the order amounts (e.g. dollars), not a count of the orders (that's your Repeat Purchase Rate).

Usually there will be a healthy rate for your industry and store that you want to stay close too. Too much means your new customer acquisition is suffering, too little means your customer loyalty is suffering. You want to find the Goldilocks zone of "just right".

Eric Davis

Segment your customers to find the diamonds in the rough

Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.

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Topics: Glossary Repeat sales rate

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