Shopify Dispatch Issue #103 – Shopify survey results, ROAS vs ROMI

Ecommerce Survey 2017: The Trials & Tribulations of a Booming Industry

Shopify released the first set of analysis from their ecommerce survey for 2017.

It’s interesting that some of the top struggles are also things a few of my apps help with… almost as if I planned that huh? 😉

ROAS vs. ROMI: This is how you should measure your marketing

Drew Sanocki has a great article deconstructing Return on Ad Spend, why you should stop using it as a metric, and what you should use instead.

Optimize your Shopify store for retention and repeat customer purchases

Learn how to guide your customer retention decisions with metrics and data in this free email course.

Quick Links

What is Schema and Schema.org and do they matter to my Shopify store? (littlestreamsoftware.com)

Introducing Shopcodes: QR Codes That Make Mobile Shopping a Breeze (shopify.com)

Creating a Content Optimization Plan for Organic Search (practicalecommerce.com)

Top eCommerce trends to look out for in 2017 and beyond (boldcommerce.com)

How to Improve User Experience with On-Site Search this Cyber Weekend (shopify.com)

Is the invalid microdata from your Shopify theme reducing your traffic?(littlestreamsoftware.com)

Product Packaging: How to Design Every Element of Your Unboxing Experience (shopify.com)

How to find the best selling products on any Shopify store (burstcommerce.com)

Unofficial Shopify Podcast: The Business of Fashion: Using Personas & Calendars to Grow (unofficialshopifypodcast.com)

Unofficial Shopify Podcast: Fulfill Your Orders: How-to Own The Ordering Process (unofficialshopifypodcast.com)

Thanks, I’ll see you next week

Eric Davis

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