Shopify Dispatch Issue #108 - 2016 BFCM, Future of structured data

5 Lessons From Last Year to Win Black Friday Cyber Monday 2017

If you haven't already started to plan out the holiday season, now's the time. One good way to do this is to look back at what happened last year for your store and for the industry in general, and try to forecast what might happen this year. It's not perfect but it can give you a starting point.

Shopify has collected five lessons from 2016's season in this article. Make sure to check out the resources they link to so you get more than just the summary.

Looking ahead with structured data, Shopify, and SEO

Structured Data and Google's Rich Snippets have been evolving a lot this year, especially with the JSON-LD format. In this article I look at a few recent changes Google's made to Structured Data and consider the implications of those changes on the Rich Snippets of the future.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

Quick Links

Do you need to use different alt text for every product image for your Shopify SEO? (

SEO Fire Drill: 'Traffic Is Down!' (

Get more traffic from your Shopify product images with Rich Snippets in Google Image Search (

Guide to Developing a Shopify SEO strategy with Keywords (

Don't Self-host an Ecommerce Store (

How to Choose the Right A/B Testing Strategy for Your Clients (

4 things to avoid when using urgency in your Shopify store (

Everything you need to know about shipping (

Unofficial Shopify Podcast: Erilan: Discretion & Sensitivity in eCommerce (

Ecommerce Fuel Podcast: Selling on Amazon FBA Europe (

Thanks, I'll see you next week

Eric Davis

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