Shopify Dispatch Issue #109 - Launching products, Pricing psychology

Introducing New Products: Tactics to Ensure New Lines Will Land With Customers

While it skips over most of the important parts of planning and development of a new product, this article has a good outline for launching a new product.

The Psychology of Competitive Pricing for Ecommerce

Pricing is hard. It just is. But there are many tactics you can use to make it a bit easier. This article from SellBrite covers four different ways to think about your pricing and the impact they'll have on your customers.

My articles this week

The essence of Shopify SEO in 2017, 2018, and beyond

Call Scooby-Doo: The case of the missing Shopify products in the search results

Is 11% of your Shopify traffic invisible to your store analytics?

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