Shopify Dispatch Issue #111 - 10 email segments, 6-part abandoned cart sequence

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

Email remains one of the top marketing channels for sales. It also has a lot of potential for automation or at the very least, setting up campaigns early to launch at a later date. Alicia Thomas from Klaviyo has created a list of 10 segments that you can split your visitors into for email campaigns.

If you had to pick only one to do, I'd recommend the VIP Customers. That type of segment will almost always be a high performer and you can reuse it outside of the holiday season.

How to Build an Abandoned Cart Email Sequence

In a similar vein, Ezra Firestone shares his 6 email abandoned cart sequence that he uses in his store along with the analytics for each one.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Why you might not need a SEO app for Shopify

Getting your Shopify product variants accepted into Google Rich Snippets

Differences in results between JSON-LD for SEO's plans

Making split-second evaluations of a business

Thanks, I'll see you next week

Eric Davis

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