6 Email Marketing Campaign Ideas to Stand Out in a Crowded Inbox
Shopify shares six emails you can use to build relationships with your customers. The two for VIP and lapsed customers are great for getting people back to your store.
Kevin Hillstrom did some math to show how much additional revenue a given discount should bring in to stay profitable (e.g. when should you discount). You'll want to run your own numbers but calculations like these are important to make sure you're not burning cash to the discount gods.
Safely get more Google traffic for your Shopify store
Google's Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.
My articles this week
The myth of duplicate structured data being wrong
Google cracking down on invalid Rich Snippets
When even tiny changes are worth the investment
Are keywords in Shopify SEO apps worthless?
Won't you back that (Shopify) theme up
Thanks, I'll see you next week