Shopify Dispatch Issue #116 - Marketing emails, Measuring discount profits

6 Email Marketing Campaign Ideas to Stand Out in a Crowded Inbox

Shopify shares six emails you can use to build relationships with your customers. The two for VIP and lapsed customers are great for getting people back to your store.

Escalation

Kevin Hillstrom did some math to show how much additional revenue a given discount should bring in to stay profitable (e.g. when should you discount). You'll want to run your own numbers but calculations like these are important to make sure you're not burning cash to the discount gods.

Safely get more Google traffic for your Shopify store

Google's Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.

My articles this week

The myth of duplicate structured data being wrong

Google cracking down on invalid Rich Snippets

When even tiny changes are worth the investment

Are keywords in Shopify SEO apps worthless?

Won't you back that (Shopify) theme up

Thanks, I'll see you next week

Eric Davis

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Next: Shopify Dispatch Issue #117 - Ask for reviews, Facebook ads
Previous: Shopify Dispatch Issue #115 - 2017 holiday sales report, Troubleshooting weak sales
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.