Encourage After-Christmas Customer Reviews
Asking for product reviews after Christmas makes a lot of sense. Just make sure to separate gift buyers out of any reviews campaigns.
Facebook Ads for Retailers: Tactics to Get the Most ROI for Your Marketing Dollars
Though this is a useful guide to setting up Facebook ads, I'd caution against setting them up right now. Many of the ad networks are saturated and ad prices are overbid so you'd be paying a premium to setup and test your ads.
It would be a better idea to plan your campaign now and launch it in January once things settle down.
Safely get more Google traffic for your Shopify store
Google's Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.
My articles this week
Product image compression and optimization on Shopify
Setting my own expectations with SEO
Great Shopify collection page, ready for SEO traffic
Grading your Shopify customers with RFM segmentation
Thanks, I'll see you next week