10 Technical SEO Tips to Get the Most from an Ecommerce Website
Emily Mace has a list of SEO tips for Shopify stores.
I've seen many stores get bitten by out-of-stock products (#4), especially when they delete products because that will remove rankings and Rich Snippets.
Back-to-School Marketing: Ideas, Stats & How to Automate the "Other" Black Friday
With Back-to-School shopping starting, Andrea Wahbe shares some statistics and ways to automate it on Shopify. Some will require a Shopify Plus account but I bet you could figure out an alternative for regular Shopify stores.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Same email subject, different day
Mismeasure once, cut forever
Preview how your Shopify theme displays content
Do you want your product titles to match your SEO titles in your Shopify store?
Customizing the Schema.org product availability in Shopify for JSON-LD for SEO