Shopify Dispatch Issue #147 - Technical SEO tips, Back-to-School marketing

10 Technical SEO Tips to Get the Most from an Ecommerce Website

Emily Mace has a list of SEO tips for Shopify stores.

I've seen many stores get bitten by out-of-stock products (#4), especially when they delete products because that will remove rankings and Rich Snippets.

Back-to-School Marketing: Ideas, Stats & How to Automate the "Other" Black Friday

With Back-to-School shopping starting, Andrea Wahbe shares some statistics and ways to automate it on Shopify. Some will require a Shopify Plus account but I bet you could figure out an alternative for regular Shopify stores.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Same email subject, different day

Mismeasure once, cut forever

Preview how your Shopify theme displays content

Do you want your product titles to match your SEO titles in your Shopify store?

Customizing the product availability in Shopify for JSON-LD for SEO

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.