Shopify Dispatch Issue #146 – Customer accounts, Email segmentation

New Research Findings on ‘Accounts & Self-Service’ UX

The Baymard Institute has published a new set of research, this one on accounts and self-service. This sample outlines many issues customers experience with ecommerce stores so there’s a lot you can pull from it.

At the very least, if you’re planning a store redesign soon you could pick up a lot of conversion improvements from this and other studies from them.

Email marketing segmentation: The secret to sending high-converting eCommerce campaigns

Beka Rice writes about email segmentation, what you can segment on, and how to do it.

If you feel like segmentation is too complex, start with two segments and send them slightly different emails: customers and non-customers.

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Recommitment to the fundamentals of business

Why Google Search Console reports that your Shopify store’s cart.js is blocked

Which structured data brings all the traffic to the yard for Shopify stores?

Using advanced product data in Shopify to help your SEO and Google Merchant Center advertising

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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