SEO: How to Drive Traffic to a New Ecommerce Site
Hamlet Batista offers a collection of tips when starting a new ecommerce store.
These would also be useful whenever you're about to launch a new product line or enter a new market.
How to Add Brand Personality To Your Store (Without Changing Your Theme)
Customizing your store to fit your brand is something I see missing in many Shopify stores. Even the best theme in the world will still look generic until you put your own spin on it.
Desirae Odjick shares a few ways to make your store your own and inject some personality into it. Some are simple and inexpensive (e.g. naming your products something fun).
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
More proof that email marketing is a conversion powerhouse for your Shopify store
Keeping Shopify customers interested in between buying cycles
Risks of adding product reviews to your Shopify collections
How Shopify creates the page title, headers, and headlines to support your SEO
How to market a new ecommerce product that no one has heard of yet
Protecting Your Store from Cross-site Scripting Attacks