SEO: How to Drive Traffic to a New Ecommerce Site
Hamlet Batista offers a collection of tips when starting a new ecommerce store.
These would also be useful whenever you’re about to launch a new product line or enter a new market.
How to Add Brand Personality To Your Store (Without Changing Your Theme)
Customizing your store to fit your brand is something I see missing in many Shopify stores. Even the best theme in the world will still look generic until you put your own spin on it.
Desirae Odjick shares a few ways to make your store your own and inject some personality into it. Some are simple and inexpensive (e.g. naming your products something fun).
Analyze your customer’s behaviors before they defect
Your customers aren’t yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
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