What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand
Franco Varriano created a teardown of Casper's email marketing in order to analyze what emails they send and the copywriting used in them. It's a great example of how one successful company is using email marketing.
Loyalty Programs: 23 Strategies & 100+ Stats from Ecommerce and Retail's Best
Shopify has compiled some highlights on loyalty programs from a COLLOQUY report. There are so many strategies and ideas in here, you should be able to take at least one for your Shopify store.
Segment your customers to find the diamonds in the rough
Not all customers are equal but it can be difficult to dig through all of your Shopify data to find the best customers.
Repeat Customer Insights will automatically analyze your customers to find the best ones. With over 125 automatic segments, it gives your store the analytics power of the big box stores.
My articles this week
The handful of metrics to follow while your Shopify store is growing
The dangers of generating product descriptions in your Shopify store
Plugging 404 traffic holes in your Shopify store
How to upgrade your Shopify product descriptions when all you have are commodity products