Shopify Dispatch Issue #159 – BFCM project checklist, Popular holiday campaigns

The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday

Calling this a checklist doesn’t make sense as many of these could be a weeklong project but there are a lot of good tactics here for your holiday planning.

Best Holiday Campaigns from 150 Years of Retail with 30+ Advertising Examples

Or if you need some inspiration for your own marketing, Shopify has collected a couple dozen examples of popular holiday campaigns.

Competitors beating you in Google?

Google likes to hand out search enhancements to those websites who help them and their searchers. That’s why adding structured data to your Shopify store can be a valuable option.

With JSON-LD for SEO it’s even easier. The app will automatically add the data needed for search enhancements like Rich Results and Rich Snippets on products, blog posts, landing pages, and more.

Already trusted by a few thousand Shopify stores since 2015, it’s the safe and efficient choice for structured data.

My articles this week

Drone Labs doubled their organic traffic with JSON-LD for SEO

Google’s updated Search Console is now released

Google’s product review rules you have to follow for Rich Results

How using the right keywords can boost your Shopify SEO

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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