Shopify Dispatch Issue #160 – Marketing campaigns, Holiday marketing survey results

What’s New at Shopify: Oct. 12, 2018

Shopify has been gearing up for the holiday season. They’ve added additional features around creating and tracking marketing campaigns as well as more checkout and buy button options.

Holiday Marketing Ecommerce Planning

Shopify has released a summary of their holiday marketing survey they performed with 51 of their larger stores. Even though it’s heavily biased towards larger stores, there’s some interesting tidbits I’ve found.

Just be careful with the editorial, I found a few parts that contradict the data from the study. Always look at the supporting data to make sure it’s actually supporting the conclusion.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Exotic Knife Scales won 40% more traffic with JSON-LD for SEO

What Mobile-first indexing means for Shopify stores

How performing a holiday freeze on your Shopify store can prevent stress

Featured Snippets and Google’s new expandable versions

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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