Shopify Dispatch Issue #161 – Facebook ads, Tabs on product pages under-perform

How to start and scale your Shopify Facebook ads for the holidays!

If you’re going to try to use Facebook ads this holiday, Bold has a good guide to how to start with Shopify.

PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

Baymard weighs in on using horizontal tabs on product pages and finds them very ineffective.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

EasyPrepper.net used JSON-LD for SEO to help triple sales and fund expansions

The first step to analyzing a drop in traffic for your Shopify store

Investigating how Google treats duplicate pages in Shopify (canonicalization)

How to hide products from Google in your Shopify store

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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