Shopify Dispatch Issue #162 – BFCM support, SEO backlinks

Your Store and Sales Are Ready for BFCM. How About Your Customer Support?

Instead of the regular Black Friday articles, Shopify covers what you need to consider from a customer support angle. How you handle things during that long weekend could set you up for repeat customers in December and into next year.

SEO: 6 Ways to Increase Backlinks

Backlinks are and have always been one of the main factors for your SEO. They are also really difficult and take work to grow, especially if you don’t know where to start. Jill Kocher Brown shares six proven ways to gather backlinks, without breaking Google’s rules.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Google displaying more images in mobile SEO

Why Shopify’s Product Reviews app may be good enough for your Shopify store

When to quit

Smooth out your Shopify store’s busy season by prepping your work

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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