Shopify Dispatch Issue #165 – Abandoned cart discounts, SEO metadata

We analyzed 275,045 recovery campaigns to find out what kind of discounts really work

Beka Rice analyzed cart abandonment campaigns to find which offers and discounts lead to more and faster recovered carts. The data on discountless campaigns is also interesting, especially for brands that don’t discount.

SEO: Why Is Metadata Important?

There are dozens of different terms and jargon for SEO metadata so it’s easy to get them all mixed up. Like how every SEO tells you to do keyword research but if you use the meta keywords, your store could be flagged as spam.

Jill Kocher Brown breaks down half a dozen of the common metadata and their uses.

Competitors beating you in Google?

Google likes to hand out search enhancements to those websites who help them and their searchers. That’s why adding structured data to your Shopify store can be a valuable option.

With JSON-LD for SEO it’s even easier. The app will automatically add the data needed for search enhancements like Rich Results and Rich Snippets on products, blog posts, landing pages, and more.

Already trusted by a few thousand Shopify stores since 2015, it’s the safe and efficient choice for structured data.

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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