With the holiday season ending and the holidays themselves wrapping up, there hasn't been much written about ecommerce.
So this week I want to highlight an author who I don't cover enough here: Kevin Hillstrom from MineThatData.
Kevin has a very analytical mind and is constantly digging into issues that plague ecommerce, retail, and catalog companies. He's also very prolific, writing a short blog post every workday and usually on a common theme each week.
Not all of his articles will apply to your store, but all it takes is one gem that could shift your entire thinking.
This week there's two articles that I'd recommend reading over.
Adjusting The Budget
Check The Stats
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