With the holiday season ending and the holidays themselves wrapping up, there hasn’t been much written about ecommerce.
So this week I want to highlight an author who I don’t cover enough here: Kevin Hillstrom from MineThatData.
Kevin has a very analytical mind and is constantly digging into issues that plague ecommerce, retail, and catalog companies. He’s also very prolific, writing a short blog post every workday and usually on a common theme each week.
Not all of his articles will apply to your store, but all it takes is one gem that could shift your entire thinking.
This week there’s two articles that I’d recommend reading over.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
Would you like to learn how to improve your store, attract happy customers, and sell more products?
Learn how in the Shopify Dispatch.
Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.