Shopify Dispatch Issue #170 - Mobile email marketing, Google Analytics tune-up

Mobile eCommerce email marketing: 5 tips for increasing conversions

Sam Greespan has created a guide to email marketing for mobile phones which is full of tips for smaller devices. Mobile email usage is high so it makes sense to adapt your email style to work best there.

Fine-tune Google Analytics for a More Profitable 2019

Google Analytics is the most used analytics system for Shopify stores and its wealth of data is one reason. In this article, Pamela Hazelton shares a few tweaks you can make to your Google Analytics that go beyond the basic reports.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

Eric Davis

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