Pricing Strategy: 10 Ways to Find the Perfect Price for Your Products
Pricing is a complex mix of art and science, there is no "perfect price" for any product (even if that's the title of this article). Instead you have trade-offs to weigh and consider, which Lindsey Peacock provides an overview of many of them in her article on pricing strategy.
20 Highly Effective Ways to Promote a Product
Casandra Campbell shares some tactics to market your products. Some will be very effective for almost everyone (e.g. email marketing) while others might only work for a handful of stores (e.g. Periscope). If you're on the hunt for a new marketing channel, this list could get you started though.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week