Shopify Dispatch Issue #176 - Pricing strategy, Marketing tactics

Pricing Strategy: 10 Ways to Find the Perfect Price for Your Products

Pricing is a complex mix of art and science, there is no "perfect price" for any product (even if that's the title of this article). Instead you have trade-offs to weigh and consider, which Lindsey Peacock provides an overview of many of them in her article on pricing strategy.

20 Highly Effective Ways to Promote a Product

Casandra Campbell shares some tactics to market your products. Some will be very effective for almost everyone (e.g. email marketing) while others might only work for a handful of stores (e.g. Periscope). If you're on the hunt for a new marketing channel, this list could get you started though.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

How Tile Buys received Rich Results in 16 days using JSON-LD for SEO in their Shopify store

Analysis of the best performing marketing channels in Shopify for BFCM 2017 and 2018

The churning of new marketing technology on your Shopify store

The risks of adding review stars to your Shopify store homepage

Eric Davis

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