Shopify Dispatch Issue #175 – AOV improvements, Effective welcome emails

5 Highly-Effective Ways to Increase the Average Order Value of Your Online Store

Improving your Average Order Value is a good goal as long as you’re not pursuing it blindly (see my article below). Corey Ferreira goes into five of the better tactics to improve your AOV.

They sound simple but done right, any one of them can become a significant booster. Just make sure to measure and track your improvements as they won’t be over-night successes.

How to Write an Effective Welcome Email (and 12 Examples That Get It Right)

Welcome emails are the first brick in a new customer campaign so they are powerful and highly effective marketing messages. Done right, they can build a relationship with your new customer that turns them into a repeat customer.

Dan Wang shares a handful of tips and a dozen examples of welcome emails from stores.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

My publishing machine got a tuneup last week which let me work through a backlog of article. Enjoy.

How Automatic Customer Segmenting can help you develop better marketing campaigns in Shopify

Why blindly chasing AOV increases can hurt your Shopify store

Comparing Repeat Purchase Rate and Repeat Sales Percentage

Insights into Repeat Purchase Rate drop-offs for Shopify stores

Insights into the Repeat Purchase Rate metric for Shopify stores

Insights into Average Order Value drop-offs for Shopify stores

Insights into the Average Order Value metric for Shopify stores

Today’s short tip: improve the customer relationship

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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