How often should you send marketing emails?
Send more email.
Sam Greenspan wrote a very well-researched article on how frequently to send emails. There's very little downside to sending more emails if you have something to say.
15 Ecommerce Reports to Lift Your Sales, Without Drowning in Data
Andrea Wahbe highlights a few of Shopify's and 3rd party reports. It's easy to forget what types of reports Shopify has built-in.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
Crafting converting meta descriptions for your Shopify store
Dangers of using Lifetime Value with your Shopify customer acquisition plan
How three phone calls can save a high-value subscription
JSON-LD for SEO now integrates with Shopper Approved