Shopify Dispatch Issue #18 - January 27th, 2016

Calculating your customer purchase latency

Knowing your reorder metrics are important. How much they spend is commonly used. One oft-overlooked metric is the Customer Purchase Latency, the how long it takes a customer to reorder. By building campaigns around this metric you can speed up reorders.

How To Turn Your Negative Reviews Into Lifelong Customers

Getting negative reviews and feedback on your store or products will affect your sales. Fortunately you can create a plan to address negative reviews and even benefit from them. The most important thing is to remember to have empathy for your customers.

Everything you need to know about Private Shopify apps SPONSOR

Private Shopify apps, built by a developer specifically for your store, can add a layer of customization to Shopify that you haven't heard of before.

Signup to this free course to learn how Private Shopify Apps can benefit your Shopify store, how they work from a non-technical perspective, and over a dozen examples of what private apps can do.

Quick Links

How The B. Side Founder Assembled an Advisory Board of Experts (

Screencast Podcast 03: Discount Ladder Case Studies: Copy These Winners Today (

7 Website Elements that Kill Ecommerce Conversions (

The Disciplined Pursuit of Less (But Better) (

Shopify OAuth Flow for Dummies (

Webhooks: tools to make your Shopify store work harder for you (

A Day in the Life of a Shopify Order (

How to Use all_products in a Shopify Theme (

The CartHook Show #20: Aaron Zakowski (

The Unofficial Shopify Podcast: Drunk User Testing with Richard Littauer (

5 Signs of Conversion Leaks on Ecommerce Sites (

Thanks, I'll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.