Customer Acquisition: How to (Profitably) Gain New Customers for Your Business
Mary-Rose Sutton at Shopify contrasts different customer acquisition strategies. It's best to focus on one or two of them, ideally one that attracts new customers and another strategy that retains them.
Amazon Prime Day 2019 Breaks Records; Other Merchants Benefit
It sounds that Amazon Prime Day was a success for not just Amazon but other merchants as well.
The two day event even surpassed last years Black Friday/Cyber Monday combined which should cause you to consider planning to join in next year.
Segment your customers for fun and profit (but mostly profit)
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.
My articles this week
How to spawn titles quickly for content and email marketing
Don't deceive your users.
How to deal with other stores stealing your content and SEO
The impact of using SEO keywords in your store's titles and meta description