Shopify Dispatch Issue #201 – SEO text

SEO: That Blob of Text May Not Be Helping

Armando Roggio explains how adding a bunch of text in a small font that no one reads could confuse Google and hurt your rankings.

That’s why I recommend trying to write a story about your product if you get stuck creating unique descriptions. Stories can be easier to write and entertain your customer while they shop.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Today’s tiny task: add SEO data for one product

How to control how your Shopify store appears in the search results

A sledgehammer vs a can opener

Testing URL redirects in Shopify to rescue lost traffic

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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