Shopify Dispatch Issue #202 – Humor in marketing

How to employ humor in email marketing

The most difficult part of marketing is getting noticed in the Sea of Sameness. Matt Maggiacomo writes about how to add humor to your email marketing to help it stand out, without having it backfire.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

My articles this week

Why your Shopify collections are showing nonsense text in the search results

When should you launch your Shopify store?

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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