Shopify Dispatch Issue #225 – Email marketing trends

eCommerce email marketing trends in 2020 and beyond

Dorit Sasson writes about three trends in ecommerce email marketing. Trend spotting is difficult to get right but the first of these (personalization) has been recurring every year for as long as I’ve paid attention to it.

Data-driven marketing advice

Don’t just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.

By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.

My articles this week

How to tell when a Shopify SEO app is full of "it"

Product ID change for custom JSON-LD for SEO integrations

Should you use WordPress or Shopify for your store’s blog?

Remember your business customers before the new year

Why your new Shopify theme is causing crawl errors in Google Search Console

Eric Davis

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Learn how in the Shopify Dispatch.

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