Training The Customer
Kevin Hillstrom writes about how long it can take to get pricing preferences from a customer’s behavior. In my own experience, even getting a second purchase can be an uphill battle for some.
SEO: Search Console Is an Untapped Source of Keyword Data
When it comes to SEO, much of your success relies on the level of keyword research you put in. Bill Sebald writes about how you can get a lot of keyword data directly from Google using Search Console.
Spot odd purchasing behavior
Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.
My articles this week
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