Customer Development
Keven Hillstrom shares some examples of how businesses use their products for customer development and build up loyalty. All without having to heavily discount.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Try one thing, try another thing, just keep on trying
Measure, tweak, and keep the winners
How RFM is used by the Customer Grid to segment customers into behavior groups
Why you want to save historic data for later
Eric Davis